I identify problems, analyze data , and execute action .
As a Product Manager, my core responsibility is balancing business goals with customer needs. I also drive strategy, research opportunities, and foster innovation through diverse viewpoints.
Core Disciplines
I integrate a mix of qual and quant data into every plan, product, and strategy I outline. Each discipline is just as important as another, and together they create a sustainable iteration process.
Design process
Product development is an ongoing cycle of identifying problems, exploring solutions, testing, gathering feedback, making changes, shipping to real people, and measuring results. This is how I work.
Work
Relief
Principal Product Manager • 2023 - 2024
At Relief, I spearheaded the development of our B2C and B2B debt relief products from initial conception through launch, while also building our product team on a foundation of collaboration and agile methodology.
📝 Read the Case Study I’ve written about Relief
PayPal
Senior Product Manager • 2022 - 2023
During my time at PayPal, I delivered a new Enterprise Content Management System (ECM) that enabled teams across the organization to increase their content publication speed by 4 times and localize content, improving SEO on a global scale.
📝 Read the Case Study I’ve written about Relief
People Rocket
Consultant • 2021
As part of People Rocket, I was at the forefront of research and technology, leading innovation workshops and executing strategic plans for high-growth startups and Fortune 100 corporations.
📝 OKR Program Case Study
📝 Digital Supply Chain Case Study
Amplified Digital
Data Enablement Manager • 2021 - 2022
While at Amplified I managed and grew a talented data team from 3 to 14 that built custom business intelligence dashboards, consumer profile models, and insight platforms, which were delivered to over 80+ enterprise B2B clients.
Tribune Publishing
Senior Strategist, Analytics • 2019 - 2021
While at Tribune, I served a hybrid role of Solution Architect within the Sales Enablement team and managed special projects related to cloud data platforms and marketing campaign analytics.
AIM
Marketing Manager • 2016 - 2019
During my time at the Aviation Institute of Maintenance I implemented a new brand image, main website, email campaigns, and centralized marketing analytics into one system, resulting in a 300% lift in student admissions nationwide.
Dominion Enterprises
Business Analyst, multiple positions • 2013 - 2016
While at Dominion Enterprises, I held different titles and worked on Homes.com and PrimeStreet, and managed the inception of their data platform Alliant Insights.
VistaGraphics
Digital Marketing & Promotions • 2009 - 2011
At VistaGraphics, I leveraged my digital marketing skills in website development, graphic design, and online promotions to boost awareness for agency clients and business partners.
Education
Masters of Business Administration (MBA)
Quantic University • 2023 - 2024
My MBA courses at Quantic are teaching me how to leverage emerging technologies and use positioning strategies to market products, while also building critical business and management skills.
Bachelor's of Computer Science
East Coast Polytechnic Institute • 2011 - 2014
Where I learned the fundamentals of programming, system architecture, database analysis, and software engineering. I was the lead of a summer code camp where we taught Freshmen students principles of cybersecurity and ethical hacking.